West Lancs economy 

    The rural economy   

A report commissioned by West Lancs District Council in 2006 presents an interesting picture :

    #  The rural economy in West Lancs has generally avoided the problems which are common elsewhere : falling farm incomes, rural isolation, enormous gaps between income and house prices. Most rural businesses felt that West Lancs was a good place to do business. The rate of creation of new businesses was higher than in nearby areas.

    #  This relative prosperity is an important part of the whole economy of West Lancs. Horticulture in the northern parishes is a major supplier of food and supports a large number of jobs not only in food production but also in packaging, processing and freight.

    #  There are also major construction and engineering businesses in rural areas. But the report suggests that West Lancs will never have a large tourism and leisure sector although Martin Mere and other attractions have an important role.

    #  There were serious problems with skills and labour supply. The situation has changed recently with the arrival of thousands of immigrant workers especially from Eastern Europe. But poor rural transport makes it difficult for people to get to work.

    #  Planning is another big problem because 93% of West Lancs is Green Belt. This means that it's almost impossible to build new housing needed for rural workers.

    #  Ormskirk and Burscough are essential to the success of the surrounding rural areas. But the lack of a town council has not helped and farmers' markets have not taken off.

    #  It is suggested that West Lancs food producers need to create a brand identity like the French 'appellation', perhaps based on a Ribble Valley name.

    #  Parish councils should be brought into the development process and encouraged to get involved with local businesses.

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